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I'm working on a presentation for early June to a mix of fundraisers and stewardship folks about Planned Giving.

It led me to reflect a bit on what holds many people back from even initiating a conversation about bequests with their donors.

I realized that when many of us think of talking to someone about whether their money might go to the cause we represent when they die, this (photo on right) is what we think we have to break through.

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Good news is that more often than not, once the question has been asked, "I'd like to speak to you about your thoughts around considering a charitable bequest to (name of organization), would you be open to that?"

This image is usually more like what we run into once the door is open.

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Richard Radcliffe
 often speaks about how asking for a planned gift is most like a marriage proposal. It's personal, it's relational, it's between people who know each other and it's life-giving for both parties involved.

The "legacy gift" conversation is not about death, hellfire and taxes...it's more like a marriage proposal: an entrance into a life-giving partnership.

Ask Better? Give Smarter?

Don't abandon hope! Look for opportunities to open the conversation about charitable bequests. Approaching people who already have a close relationship with your cause are likely going to be open to the conversation.

As a donor, look for charities that are respectful and personal in their communications with you. Feel free to open the conversation yourself if you haven't been approached. Never give if you feel pressured and always check in with your lawyer and family first. Good professional fundraisers will not create an uncomfortable situation if you decide after exploration that the idea is not for you or if your plans change in future for any reason.



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